Jonathan Reeve helps businesses master the art of e-commerce fulfilment.

In an age where the traditional shopping trip is being disrupted by e-commerce, Jonathan gives retailers the strategies to stay ahead. The 25-year history of e-commerce shows that the most important element is fulfilment, the costly and complex operations that start after a sale is made online.

As a specialist in the field, Jonathan realised fulfilment was crucial to generating repeat business and sustaining profitability, but is often given a lower priority than making the sale itself. 

learn more

Jonathan leads

Retail is in the middle of major disruption by technology and Amazon’s launch of physical retail operations will cause a further big shift. How ready are you for the shift?

Many retailers are already losing share to players whose strategies embrace the emerging challenges. Retail leaders need to equip themselves with the strategic tools and skills to understand their changing market and develop winning strategies for the age of disruption.

learn more

Jonathan consults to

When it comes to deciding how to respond to Amazon, most leaders and consultants are “information rich and experience poor”.

Jonathan combines the consultant’s ability to solve complex problems with many years of front-line leadership experience. He will support your team with the tools and knowledge you need to understand the changes and develop a winning strategy to stay ahead of the game.

learn more

Jonathan speaks at

Give your next conference a boost with one of Jonathan's powerful keynotes or workshops.

Jonathan is an expert on the business model and strategy of Amazon and has developed two keynotes to help leaders respond, Are you ready for Amazon? and Fulfilment in the Era of Amazon. His presentation on Mastering Disruption is relevant to any sector, not only retail, and helps leaders make sense of the dramatic changes facing both government and business.

learn more

Featured in the Press


How Amazon will transform Australian Business

Australian business is bracing itself for the imminent arrival of Amazon, the US$150 billion online colossus, writes Beverley Head in this preview of the November Company Director cover story.


Canningvale cleans up after bedding down with Amazon

written by Sue Mitchell in the Australian Financial Review, August 3 2018

Canningvale managing director Jordan Prainito has no regrets about cutting the textile company's ties with David Jones 12 months ago and Myer a few years before that.

Sales were going backwards and after taking into account retailer mark-ups, prices for Canningvale's premium quality towels and sheets were just too high.


Jonathan has worked with