Strategy, Disruption & Growth
Jonathan Reeve is one of Australia's most experienced voices on digital disruption in retail — a strategist, author, and speaker who has spent over two decades helping retailers and technology companies make sense of where the industry is heading and what to do about it.
His career spans some of the most pivotal moments in retail's digital transformation: from the early days of e-commerce at Tesco.com in the UK, through the rise of Amazon and the mobile revolution, to today's era of AI, personalisation, and the blurring of physical and digital commerce.
Jonathan is the author of Retail's Last Mile and has published over 100 articles in leading retail and marketing publications, including Inside Retail, Retailbiz, Campaign Brief, and eCommerce News Australia. He is a regular speaker at industry conferences and a strategic advisor to retail and technology businesses across the Asia-Pacific region.
Based in Sydney, Jonathan works with leadership teams who want to cut through the noise, identify what actually matters, and build strategies that hold up when the market shifts.
- Digital Disruption
- Retail Strategy
- Loyalty & CRM
- AI in Retail
- E-commerce
- Customer Experience
- Speaking & Facilitation
- Thought Leadership
Advising retail and technology businesses, writing, and speaking on the forces reshaping the industry.
Led strategic growth across the Asia-Pacific region for the SaaS loyalty and promotions platform.
Consulting to leading retailers and FMCG brands on digital transformation, e-commerce strategy, and loyalty programs.
Worked at one of the world's first and largest online grocery operations during a defining period for digital retail.
