Changing Loyalty Landscape: Here's What Retail Leaders Need to Know
Key shifts in the loyalty landscape and what retail leaders must understand to keep their programmes relevant in a rapidly changing market.
Read more →Strategy · Disruption · Growth
Retail strategist, author, and speaker. Over two decades at the frontier of digital disruption in retail — from Tesco.com to the age of AI — helping leaders make sense of where the industry is heading and what to do about it.
What I Do
Two decades tracking how technology reshapes retail — from Amazon's rise and the e-commerce tipping point to AI agents and the next frontier of digital commerce.
Helping leadership teams cut through the noise, identify what actually matters, and build strategies that hold up when the market shifts.
Keynotes and panel contributions on the future of retail, digital disruption, and customer strategy — for conferences, leadership offsites, and industry forums.
Author of Retail's Last Mile and over 100 published articles exploring the forces reshaping retail and what smart operators should do about them.
From the Blog
Key shifts in the loyalty landscape and what retail leaders must understand to keep their programmes relevant in a rapidly changing market.
Read more →Three key reasons why challenge offers are so successful at driving consumer engagement, from the psychology behind the mechanic to real-world results.
Read more →How experiential retail and 'retail theatre' are transforming physical store strategies for the post-digital era.
Read more →
The Book
Why Online Shopping Will Exceed Our Wildest Predictions — Jonathan's book on the future of retail, available now on Amazon and Booktopia.
Learn MoreWork Together
Whether you're looking for a speaker, a strategic sounding board, or just want to connect — I'd love to hear from you.