Strategy  ·  Disruption  ·  Growth

Jonathan
Reeve

Retail strategist, author, and speaker. Over two decades at the frontier of digital disruption in retail — from Tesco.com to the age of AI — helping leaders make sense of where the industry is heading and what to do about it.

Jonathan Reeve
20+ Years in Retail & Technology
100+ Published Articles
Author Retail's Last Mile
Speaker Available for Events & Panels

Areas of Expertise

Digital Disruption

Two decades tracking how technology reshapes retail — from Amazon's rise and the e-commerce tipping point to AI agents and the next frontier of digital commerce.

Retail Strategy

Helping leadership teams cut through the noise, identify what actually matters, and build strategies that hold up when the market shifts.

Speaking & Facilitation

Keynotes and panel contributions on the future of retail, digital disruption, and customer strategy — for conferences, leadership offsites, and industry forums.

Writing & Thought Leadership

Author of Retail's Last Mile and over 100 published articles exploring the forces reshaping retail and what smart operators should do about them.

Recent Writing

Changing Loyalty Landscape: Here's What Retail Leaders Need to Know

Key shifts in the loyalty landscape and what retail leaders must understand to keep their programmes relevant in a rapidly changing market.

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The Psychology Behind Gamification in Retail Marketing

Three key reasons why challenge offers are so successful at driving consumer engagement, from the psychology behind the mechanic to real-world results.

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When Shoppers Become the Audience: How Retail Theatre Is Rewriting the Store

How experiential retail and 'retail theatre' are transforming physical store strategies for the post-digital era.

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Retail's Last Mile book cover

Retail's Last Mile

Why Online Shopping Will Exceed Our Wildest Predictions — Jonathan's book on the future of retail, available now on Amazon and Booktopia.

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Let's Start a Conversation

Whether you're looking for a speaker, a strategic sounding board, or just want to connect — I'd love to hear from you.