Marketplaces Are The Fastest-Growing Sales Channel In Retail.
A recent survey by Paypal found that 48% of Australian online shoppers now say online marketplaces are their number one destination for browsing, ahead of both search engines and e-commerce stores. And the landscape is fast-evolving, with the likes of Amazon, eBay and Catch all making significant changes to their propositions. Despite all the attention, we see many leaders struggling to keep up with the pace of change:
You think marketplaces are too complex to understand unless you’re an expert
You’re already at full capacity delivering your existing priorities
You believe your business won’t be affected by marketplaces
You’re fed up with everyone talking about marketplaces
Any doubts must be put away. Marketplaces are the fastest-growing sales channel in retail and the growth is not slowing down.
Public workshops on 23rd and 25th October.
Also available as an in-house workshop.
Why Should I Attend?
From our experience, you'll fall into one of three groups in the way you respond. You'll be passive and do nothing. Or you'll react by diving into lots of activity but with a poor strategic focus. Or you'll create a considered strategy to protect your business from the threats and embrace the opportunities.
Unfortunately, most retailers fall into either the first or second group, accelerating the risk of:
FALLING into a 'death spiral' of declining sales
WITNESSING the most profitable parts of your range come under attack
MISSING the opportunity to capitalise on the growth in marketplaces
How ready are you prepared to be?
A little help is on its way.
“Winning in the Age of Marketplaces” is a focused 2.5-hour workshop facilitated by two of Australia’s leading e-commerce experts, Jonathan Reeve and Paul Sonneveld.
Who Will Benefit From Attending?
The workshop is designed for those who want to get ahead of the curve by understanding how marketplaces are changing the retail landscape and how to position your business to succeed:
FMCG brands looking to capitalise on the marketplace opportunity
Retailers and wholesalers selling in categories in which marketplaces operate
Entrepreneurs looking to understand the opportunities of marketplaces
Suppliers (branded products, IT, logistics, etc.) preparing for your changing role
Consultants, analysts, or professional advisers who work with retailers or brands
What Will I Take Away?
The aim of the workshop is to help you understand and respond to the growth of e-commerce marketplaces in Australia and New Zealand. It will help you to defend against the threats but also capitalise on the opportunities that will be created. At the end of the workshop you will be able to:
Assess your environment: Understand how marketplaces fit in to the overall retail landscape and the strengths and weaknesses of the different players.
Develop your strategy: Design your optimal marketplace strategy, including fulfilment, and assess how you can manage marketplaces alongside your other sales channels.
Execute your plan: Identify practical steps to deliver your marketplaces strategy.
Jonathan Reeve specialises in helping Australian businesses master the art of e-commerce fulfilment. With more than 15 years' experience working on the frontier of retail innovations, Jonathan draws on the latest thinking and weaves in practical learning from case studies to look at your customers and business models in new ways.
Paul Sonneveld is the Founder and Managing Director of MerchantSpring. He helps brand owners capture incremental sales on marketplaces by optimising product content and end-to-end marketplace management. Paul was formerly Executive GM at CatchGroup and also held senior merchandising roles at Coles and Coles Liquor. Paul started his career as a consultant with BCG.
Participant preparation: pre-reading and a few preparatory questions (one hour maximum)
Workshop – 2.5 hours day: 8.30 am-11 am (registration from 8.00 am)
Take-away workbook with all the tools from the day
Previous Workshop Delegates
What People Have Said
NOTE: Limited places