Unless you've been on a meditation retreat, you would've heard the news: Amazon will launch physical retail operations in Australia.
This is probably the biggest event the retail sector has seen in twenty years. It's up there with the take-over of Coles by Wesfarmers and the entry of foreign retailers generally. I know what you're thinking:
I'm already at full stretch handling today’s trading challenges.
I feel swamped by all the opinions out there about Amazon.
It's OK. My business will hardly be affected.
I'm so sick of hearing about Amazon!
Just in case there's any doubt, read the next line carefully. Very carefully.
Almost every retailer and their partners will be affected. It's not a matter of 'if'. It’s a question of how much and when.
Bookings open soon for public workshops in Melbourne on 21st November and Sydney on 28th November.
Also available as an in-house workshop.
Why Should I Attend?
What happens if I don't prepare for the age of Amazon?
From my experience, you'll fall into one of three groups in the way you respond. You'll be passive and do nothing. Or you'll react by diving into lots of activity but with a poor strategic focus. Or you'll create a considered strategy to protect your business from the threats and embrace the opportunities.
Unfortunately, most retailers fall into either the first or second group, accelerating the risk of:
- FALLING into a 'death spiral' of declining sales
- WITNESSING the most profitable parts of your range come under attack
- MISSING the opportunity to capitalise on Amazon’s arrival
How ready are you prepared to be?
A little help is on its way.
Are you ready for Amazon? is a focused and strategic one-day workshop to help you prepare for the changes that will transform Australian retail.
The workshop is facilitated by Jonathan Reeve, who specialises in helping Australian businesses master the art of e-commerce fulfilment. With more than 15 years' experience working on the frontier of retail innovations, Jonathan draws on the latest thinking and weaves in practical learning from case studies to look at your customers and business models in new ways.
What Will I Take Away?
The aim of the workshop is to help you prepare for the biggest change in Australian retail for twenty years. It will help you to defend against the threats but also capitalise on the opportunities that will be created. At the end of the workshop you will be able to:
- Assess your environment: Understand how Amazon works, the scale of its ambition to dominate retail and how it will affect you.
- Develop your strategy: Assess how well-positioned you are to defend against Amazon’s strengths and where you can capitalise on the opportunities.
- Execute your plan: Identify practical steps to deliver your Amazon-ready strategy.
Who Will Benefit From Attending?
All retailers selling in categories in which Amazon operates such as GM, apparel and footwear, beauty products, electrical, books, jewellery, or groceries
Anyone assigned to an internal project team to develop a plan to respond to Amazon
Entrepreneurs looking to understand the opportunities of “Fulfilment by Amazon”
Suppliers (branded products, IT, logistics, etc.) preparing for your changing role
Consultants, analysts, or professional advisers who work with retailers
Want to stay ahead in the era of disruption? Are you ready for Amazon? is right for you.
Participant preparation: pre-reading and a few preparatory questions (one hour maximum)
Workshop – 1 day: 9am-5pm (registration from 8.30am)
Take-away workbook with all the tools from the day
- Amazon's story and strategy
- Amazon's approach to new markets
- The Fulfilment by Amazon opportunity
Strategy models and tools
- Assess how disruption and Amazon will affect your company
- Assess your company’s strengths, relative to Amazon
- Assess where to focus, defend, exit, or partner
- Worked examples of the tools, using a sample retail sector
- Exercises to begin to develop your own response to Amazon
- Retailer responses to Amazon
- Fulfilment by Amazon
- The changing role of brands
- Discussion groups to give you ideas and motivation from other participants